Event Graphics, Environmental Design, Tradeshow Design, Brand Systems, Creative Strategy
Cisco at RSA Conference
A creative solution designed to help Cisco Security stand out among top competitors through simplicity, allowing the brand to shine.
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Project overview
Cisco Security needed to stand out at RSAC 2023 in a highly competitive environment surrounded by brands like Microsoft and CrowdStrike, while still staying true to Cisco’s more conservative visual language. As lead designer, I developed the booth’s core visual direction and identified lighting as the key opportunity to create presence, atmosphere, and distinction without overdesigning the space. The result was a restrained but highly visible brand experience that helped the booth stand apart while allowing the Cisco Security brand to shine.
