brand systems, rebrand, campaign design, collateral systems
Poly Brand Launch System
Helped bring the new Poly brand to life across collateral, buyer guides, infographics, and campaign materials during a major brand transition.
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Project overview
When Polycom and Plantronics came together under the new Poly brand, the challenge was to translate that shift into a cohesive visual system that could support marketing at scale. I helped bring the new identity to life across collateral, buyer guides, infographics, and campaign materials, creating design solutions that balanced consistency, flexibility, and clarity during a pivotal moment in the company’s evolution.
