Brand Campaign System
Cobalt—State of Pentesting Report
Visual design support for Cobalt’s State of Pentesting Report campaign, helping create a cohesive B2B cybersecurity launch that generated strong early engagement, lead conversion, and pipeline impact.
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Project overview
Cobalt’s State of Pentesting Report was a thought-leadership campaign designed to position the company as an authoritative voice in offensive security. I supported the visual development of the campaign by creating cohesive digital assets that helped translate complex cybersecurity insights into a polished, credible launch experience across report, landing page, and promotional touchpoints.
Within the first two weeks, the campaign generated strong early performance, including 18 pieces of media coverage, 270+ form fills, 260+ net new leads, nearly $1M in influenced pipeline, and over $300K in influenced bookings. The project gave me a clear opportunity to connect visual design craft with measurable marketing
